# Promotional code

# Differences between promo codes and coupons

<div data-elink-language-switch="1" id="bkmrk-%E4%B8%AD%E6%96%87" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[中文](/books/2b24d/page/8e296)</div><span style="font-size:14px;">All belong to paid conversion tools.</span>

<span style="font-size:14px;">1) Promotion codes are used for cross - border/cross - platform traffic acquisition, guiding offline customers or those from other platforms to the store to complete paid conversion by using the promotion codes.</span>

<span style="font-size:14px;">2) Coupons are used to engage users within the WeChat ecosystem and promote their paid conversion. \[Manual adjustment required\]</span>

# Differences between discount codes, redemption codes, and invitation codes

<div data-elink-language-switch="1" id="bkmrk-%E4%B8%AD%E6%96%87" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[中文](/books/2b24d/page/25ddc)</div><span style="font-size:14px;">All belong to customer acquisition tools.</span>

<span style="font-size:14px;">1) Promo codes are used for cross - border/cross - platform traffic diversion, guiding offline customers or those from other platforms to the store to complete paid conversions by using promo codes.</span>

<span style="font-size:14px;">2) Redemption codes are basic tools for redeeming benefits, used for offline redemption and verification.</span>

<span style="font-size:14px;">3) Invitation codes are tools used to invite users to a specific course/activity/scenario within the WeChat ecosystem to acquire new customers and boost user engagement.</span>

# Association between promo codes and other features

<div data-elink-language-switch="1" id="bkmrk-%E4%B8%AD%E6%96%87" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[中文](/books/2b24d/page/42e7a)</div><span style="font-size:14px;">1) Promo codes support Pay-and-Get Rewards: After C-end users complete payment (non-zero orders), they can receive promo codes.</span>

<span style="font-size:14px;">2) Promo codes support information collection: When C-end users click to claim promo codes, information collection can be triggered to collect user information.</span>