# 推广员-门店中的商品统计和订单统计有什么区别？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/marketing/page/whats-the-difference-between-the-product-statistics-and-order-statistics-in-the-store-for-promoters)</div><span style="font-size:10.5pt;font-family:'ui-sans-serif';color:rgb(53,53,53);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">推广员门店管理中的商品统计和订单统计</span>

<span style="font-size:10.5pt;font-family:'ui-sans-serif';background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;color:rgb(255,0,0);">商品统计</span><span style="font-size:10.5pt;font-family:'ui-sans-serif';color:rgb(53,53,53);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">：通常指的是对店铺内所有商品的库存、销量、销售额等数据的统计，以了解商品的销售情况和库存状况</span>

<span style="font-size:10.5pt;font-family:'ui-sans-serif';color:rgb(53,53,53);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

<span style="font-size:10.5pt;font-family:'ui-sans-serif';background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;color:rgb(255,0,0);">订单统计</span><span style="font-size:10.5pt;font-family:'ui-sans-serif';color:rgb(53,53,53);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">：则更侧重于对顾客购买行为的统计，包括订单数量、订单金额、订单来源等，</span><span style="color:rgb(53,53,53);font-family:'ui-sans-serif';font-size:10.5pt;letter-spacing:0pt;font-style:unset;font-weight:unset;text-decoration-line:unset;word-spacing:normal;">以分析顾客的购买习惯和购买偏好</span>

<span style="font-size:10.5pt;font-family:'ui-sans-serif';color:rgb(53,53,53);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">  
</span>

<span style="font-size:10.5pt;font-family:'ui-sans-serif';color:rgb(53,53,53);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

<span style="font-size:14px;font-family:'ui-sans-serif';color:rgb(53,53,53);letter-spacing:0;vertical-align:baseline;">因此，商品统计和订单统计在关注点和统计内容上有所区别。</span>

<span style="font-size:10.5pt;font-family:'ui-sans-serif';color:rgb(53,53,53);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

<span style="font-size:10.5pt;font-family:'ui-sans-serif';color:rgb(53,53,53);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>