# Product analysis

# Tutorial on Using Product Analysis

<div data-elink-language-switch="1" id="bkmrk-%E4%B8%AD%E6%96%87" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[中文](/books/9be40/page/eddea)</div>**I. Function Introduction**

Product analysis helps merchants comprehensively understand the operational status of on - sale products, including data on product listing, visits, sales, and specific conversion effectiveness. This enables them to promptly adjust the operational strategies for products in their stores.

**II. Purpose of Use**

Merchants can understand the operational data of on - sale products and promptly adjust product operational strategies.

**III. Usage Scenarios**

Scenario 1: A merchant plans to designate high - traffic and high - sales products as star products, increase promotional investment, and build the store's reputation. They can monitor the visit and sales effectiveness through the product ranking in product analysis to quickly identify relevant products.

Scenario 2: A merchant wants to conduct detailed single - product data observation to increase the sales of high - traffic but low - conversion products and low - traffic but high - conversion products. They can view the visit and conversion data of each product through product effectiveness. By clicking on the trend chart, they can view detailed indicator trends and explore relevant optimization directions.

**IV. Operation Path**

Merchant side: Merchant backend → Data → Product analysis

**V. Usage Tutorial**

1\. Product Overview

The number of paid products listed in the store at the current time (excluding out - of - stock products).![68737700_1640069433.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/68737700_1640069433.png)

<span style="font-size:14px;">2. Product Ranking</span>

<span style="color:rgb(38,38,38);font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;letter-spacing:0pt;font-size:15px;">Displays the top 5 products in terms of the number of product visitors and paid users within the selected date range.</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/92150200_1640069433.png ".png")

<span style="font-size:14px;">3. Product Effectiveness</span>

<span style="color:rgb(38,38,38);font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:15px;letter-spacing:0pt;">a. Product Effectiveness: Displays the visit volume, number of visitors, subscription volume, paid users, payment amount, and conversion rate of the selected product within the selected time range. Supports sorting by the above 6 indicators and data export.</span>

<span style="color:rgb(38,38,38);font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:15px;letter-spacing:0pt;">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/23176100_1640069434.png ".png")</span>

<span style="color:rgb(38,38,38);font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:15px;letter-spacing:0pt;">b. Product Data Details: Click on the details of product effectiveness to enter the product data details page. Displays the sales data and data trends, as well as usage data and data trends of the product. Sales data includes pre - sale visit volume, pre - sale number of visitors, number of paid users, payment amount (in yuan), conversion rate, and subscription volume. Usage data includes the browsing volume of subscribed users, number of browsing users, number of comments, and number of commenting users.</span>

![66017500_1640069434.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/66017500_1640069434.png)

![11860400_1640069435.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/11860400_1640069435.png)

<span style="font-size:14px;">(Product Data Details Page)</span>

**<span style="font-size:17px;">VI. Indicator Explanation</span>**

<span style="letter-spacing:0pt;font-size:15px;">1.</span><span style="font-size:12pt;letter-spacing:0pt;">Explanation of data indicator definitions</span>

<span style="font-size:12pt;letter-spacing:0pt;">![企业微信截图_16400691055166.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/63760900_1640069435.png ".png")</span>

<span style="font-size:9pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

<span style="font-size:15px;"></span>

<span style="font-size:16px;">2.<span style="letter-spacing:0pt;">Explanation of the export function</span></span>

<span style="font-size:10.5pt;font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;color:rgb(38,38,38);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">Time granularity refers to the statistical granularity of each</span><span style="color:rgb(38,38,38);font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:10.5pt;letter-spacing:0pt;">indicator. You can choose one value per day, one value per week, or one value per month. For indicators related to the number of users, deduplication will be performed according to days, weeks, or months accordingly.</span>

<span style="color:rgb(38,38,38);font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:10.5pt;letter-spacing:0pt;">![5139300_1640069436.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/5139300_1640069436.png)</span>

<span style="font-size:9pt;font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">(Export Time Selection Box)</span><span style="font-size:9pt;font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

<span style="color:rgb(38,38,38);font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:10.5pt;letter-spacing:0pt;"></span>

<span style="font-size:10.5pt;font-family:'微软雅黑', 'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;color:rgb(38,38,38);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

**<span style="font-size:17px;">  
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# Definition and explanation of data indicators for single product analysis

<div data-elink-language-switch="1" id="bkmrk-%E4%B8%AD%E6%96%87" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[中文](/books/9be40/page/cb70a)</div><span style="color:rgb(255,0,0);">**<span style="font-size:15px;">\*\*Note:</span>**</span><span style="font-size:15px;">The data metrics for single product analysis only include pre-sales data. That is, if a user already has the rights and interests of a particular product/course, their current access behavior will not be included in the data metrics for single product analysis.</span>

<span style="font-size:15px;">![企业微信截图_16488193579290.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/10452900_1648819414.png ".png")</span>