# 语音直播创建使用教程

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/tutorial-on-creating-and-using-voice-live-streaming)</div><section id="bkmrk-%E4%B8%80%E3%80%81%E5%8A%9F%E8%83%BD%E4%BB%8B%E7%BB%8D%E8%AF%AD%E9%9F%B3%E7%9B%B4%E6%92%AD%E6%98%AF%E5%8F%AF%E4%BB%A5%E5%AE%9E%E6%97%B6%E5%8F%91%E9%80%81%E5%A4%A7%E9%87%8F%E8%AF%AD"><span style="font-size:17px;">**一、功能介绍**</span><span style="font-size:14px;">  
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<span style="font-size:14px;">语音直播是可以实时发送大量语音、文字、图片记忆进行PPT课件展示的直播。</span>

**<span style="font-size:17px;">二、使用目的</span>**

<span style="font-size:14px;">商家可以使用语音进行直播讲课。</span>

**<span style="font-size:17px;">三、使用场景</span>**

<span style="font-size:14px;">适合无需摄像头，不需用实时视频互动的直播类型。</span>

<span style="font-size:18px;">**四、操作路径**</span>

**<span style="font-size:14px;">商家端：</span>**<span style="font-size:14px;">创建直播→ 直播间详情页完善 → 选择终端去直播</span>

<span style="font-size:14px;">![1.jpg](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/41049500_1699238079.jpg ".jpg")</span>

<span style="font-size:17px;">**五、使用教程**</span>

<span style="font-size:14px;">**第一步 创建语音直播**</span>

<span style="font-size:14px;">1、登录小鹅通管理台，依次选择【直播】-【新建直播】，在创建直播页面选择【语音直播】类型。</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/88256400_1699238158.png ".png")

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<span style="font-size:14px;">2、新建直播页面，填写相关信息。</span>

**<span style="font-size:14px;">（1）基本信息：</span>**<span style="font-size:14px;">直播名称、直播简介、直播时间、详情封面、直播暖场图、直播宣传封面、直播详情、讲师设置</span>

**<span style="font-size:14px;">【详情封面】</span>**<span style="font-size:14px;">是展示在用户购买直播课程时的图片；</span>

**<span style="font-size:14px;">【直播暖场图】</span>**<span style="font-size:14px;">是直播未开始时展示在视频区域的图片；</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/13619100_1699238185.png ".png")

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**<span style="font-size:14px;">【直播宣传封面】</span>**<span style="font-size:14px;">是用户进入知识店铺首页时的直播入口处；</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/98668200_1699238249.png ".png")

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**<span style="font-size:14px;">【讲师设置】</span>**<span style="font-size:14px;">可以点击添加讲师。</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/79957500_1699238323.png ".png")

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/23519100_1699238362.png ".png")

**<span style="font-size:14px;">（3）商品信息：</span>**<span style="font-size:14px;">售卖方式、商品分组（选择内部培训模式后，没有售卖方式设置）</span>

<span style="font-size:14px;">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/19947600_1699238385.png ".png")</span>

**<span style="font-size:14px;">（4）上架设置：</span>**<span style="font-size:14px;">立即上架，定时上架，暂不上架；除此之外还可以将商品隐藏或停售。</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/32977200_1699238426.png ".png")

<span style="font-size:14px;">点击保存后可以点击【更多设置】进行直播互动、引流等相关设置。</span>

<span style="font-size:14px;">**第二步 直播间详情页完善**</span>

**<span style="font-size:14px;">1、开播设置：</span>**<span style="font-size:14px;">开播方式、讲师设置</span>

**<span style="font-size:14px;">（1）讲师设置：</span>**<span style="font-size:14px;">添加讲师或助教，有3种方式</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/38774500_1699238565.png ".png")

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**<span style="font-size:14px;">● 方式1：</span>**<span style="font-size:14px;">通过搜索框搜索访问过店铺的用户，选择添加成为讲师</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/33291400_1699238601.png ".png")

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<span style="font-size:14px;">● **方式2：**微信二维码邀请好友成为讲师</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/49022800_1699238627.png ".png")

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**<span style="font-size:11pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"><span style="font-size:14px;">● </span>方式3</span><span style="font-size:11pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">：</span>**<span style="font-size:11pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">手机号码添加</span><span style="font-size:11pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/72798900_1699238651.png ".png")<span style="font-size:14px;"></span>

<span style="font-size:10.5pt;font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">  
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<span style="font-size:10.5pt;font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">邀请完讲师后，可对讲师的名称备注进行修改、设置是否接受用户打赏、也可以移除讲师。</span><span style="font-size:11pt;font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;color:rgb(51,51,51);background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

<span style="font-size:14px;">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/5851700_1699238083.png ".png")</span>

**<span style="font-size:14px;">  
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**<span style="font-size:14px;">（2）营销互动：</span>**<span style="font-size:14px;"><span style="font-family:'PingFang SC', 'Microsoft YaHei', '黑体', '宋体', sans-serif;font-size:14px;white-space:pre-line;background-color:rgb(250,250,250);">可进行签到、点赞、打赏、抽奖、红包、投票、问卷</span></span><span style="background-color:rgb(250,250,250);font-family:'PingFang SC', 'Microsoft YaHei', '黑体', '宋体', sans-serif;font-size:14px;">等设置</span>

<span style="font-size:14px;"><span style="font-family:'PingFang SC', 'Microsoft YaHei', '黑体', '宋体', sans-serif;font-size:14px;white-space:pre-line;background-color:rgb(250,250,250);">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/63060900_1699238768.png ".png")</span></span>

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**<span style="font-size:10.5pt;font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">  
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**<span style="font-size:10.5pt;font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"> (3) 评论审核：</span>**<span style="font-size:10.5pt;font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;">可对用户的评论进行先审后放</span><span style="font-size:10.5pt;font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;letter-spacing:0pt;vertical-align:baseline;"></span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/65113400_1699238794.png ".png")<span style="font-size:14px;"></span>

<span style="font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:10.5pt;letter-spacing:0pt;">  
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**<span style="font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:10.5pt;letter-spacing:0pt;">(4) 自定义菜单：</span>**<span style="font-family:'Helvetica Neue', Helvetica, 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;font-size:10.5pt;letter-spacing:0pt;">可重命名菜单和调整顺序</span>

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![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/11707200_1699239010.png ".png")<span style="font-size:14px;"></span>

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**<span style="font-size:14px;">2、运营设置：</span>**<span style="font-size:14px;">包括信息采集、通知设置、私域引流等设置</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/49450200_1699239166.png ".png")

**<span style="font-size:14px;">3、学员设置：</span>**<span style="font-size:14px;">可手动添加学员或对课程已有学员进行运营操作。</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/47634900_1699239074.png ".png")

**<span style="font-size:14px;">目前支持3种方式手动添加学员：</span>**

**<span style="font-size:14px;">● 单个添加：</span>**<span style="font-size:14px;">输入学员手机号或用户ID</span>

**<span style="font-size:14px;">● 批量导入：</span>**<span style="font-size:14px;">按照模板上传文件</span>

**<span style="font-size:14px;">● 组织导入：</span>**<span style="font-size:14px;">导入组织用户</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/91764200_1699238083.png ".png")

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**<span style="font-size:14px;">4、数据分析：</span>**<span style="font-size:14px;">包括直播流量数据、学员学习数据、直播互动数据</span>

<span style="font-size:14px;">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/86591100_1699239096.png ".png")</span>

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<span style="font-size:14px;">**第三步 选择直播终端，开始直播**</span>

<span style="font-size:14px;">点击**【开播方式】**，选择合适的终端进行直播。语音直播目前支持手机h5讲课和电脑网页端讲课。</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/3205100_1699239167.png ".png")

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