# 直播管理与运营

# 直播数据的入口在哪里？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/where-is-the-entry-for-live-streaming-data)</div><span class="author-p-144115212610417001 font-family:sf pro font-size:10.5pt" style="font-family:'sf pro';font-size:10.5pt;">进入直播列表页，操作栏的“更多”中，点击“直播数据”可进入数据统计页面。</span>

# 讲师、助教身份进入直播间会被统计到直播数据吗？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/will-instructors-and-teaching-assistants-be-counted-in-the-live-streaming-data-when-they-enter-the-live-streaming-room)</div><span class="author-p-144115212610417001">所有用户进入到直播间都会被统计到直播数据。</span>

# 数据分析中直播课程能统计到哪些数据？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/what-data-can-be-collected-for-live-courses-in-data-analysis)</div><span class="author-p-144115212610417001">您好，目前能统计到的数据包含：</span>

<span class="author-p-144115212610417001">1、直播间的观看人数（uv）、访问人数（pv)、人均观看时长。</span>

<span class="author-p-144115212610417001">2、直播间实时观看人数（曲线图）。</span>

<span class="author-p-144115212610417001">3、直播间学员的直播观看详情。</span>

# 直播的时长被编辑之后直播的数据是怎么统计的呢？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/how-are-the-live-streaming-data-statistics-calculated-after-the-live-streaming-duration-is-edited)</div><span class="author-p-144115212610417001">若原有直播已结束，则此处的统计时长范围不变更；如原有直播未到结束时间，则此处的统计时长范围根据编辑时间进行变更。</span>

# 直播数据统计包含用户通过PC端进入方式吗？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/does-the-live-streaming-data-statistics-include-the-entry-method-of-users-through-the-pc)</div><span class="author-p-144115212610417001 font-family:sf pro font-size:10.5pt" style="font-family:'sf pro';font-size:10.5pt;">包括，如果用户是通过微信H5、PC端访问进入直播间是可以被统计到的；目前小程序端暂不支持。</span>

# 直播间在线的人数数据是怎么计算的呢？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/how-is-the-data-on-the-number-of-online-viewers-in-the-live-streaming-room-calculated)</div><span class="author-p-144115212610417001">人均观看时长的计算方法是：所有用户观看总时长/观看人数。数据更新频率2分钟一次。</span>

# 直播数据是否能查看学员首次进入直播间的时间及观看的时长？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/can-i-view-the-time-when-students-first-entered-the-live-streaming-room-and-the-duration-of-their-viewing-in-the-live-streaming-data)</div><span class="author-p-144115212610417001">可以，在【直播数据】中的直播观看详情模块中可以看到对应学员首次进入直播间的时间及观看的总时长</span>

# 新建的直播如何在首页展示？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/how-to-display-the-newly-created-live-stream-on-the-homepage)</div><span class="author-p-144115212610417001">新建直播后点选上架，在【直播管理】-&gt;【搭建店铺主页】的时候添加直播模板，选择对应直播之后就会展示在首页了。目前直播是按照直播状态及开始时间进行排序，依次为【正在进行中的直播】-【待开始的直播】-【已结束的直播】。</span>

# 能否看到直播间真实人数？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/can-i-see-the-real-number-of-viewers-in-the-live-streaming-room)</div><span class="author-p-144115212610417001">您好，直播数据现可支持查看观看人数、观看人次等数据；观看人数（UV）既为直播间真实观看人数（去重</span><span class="author-p-158919413346">）。</span>

# 推广员分享海报进入直播间，在邀请达人榜是否会体现？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/if-a-promoter-shares-a-poster-to-invite-users-to-enter-the-live-streaming-room-will-it-be-reflected-in-the-invited-influencer-ranking)</div><span class="author-p-144115212610417001">会，过推广员的海报进入直播间的学员也是会统计到邀请达人榜的人数上面的呢。</span>

# 进入直播课程后，为什么邀请卡按钮有时候有有时候没有？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/after-entering-the-live-course-why-does-the-invitation-card-button-sometimes-appear-and-sometimes-not)</div><span class="author-p-158920384553 color:#000000 font-family:宋体" style="font-family:'宋体';">当直播的视频播放时，隐藏邀请卡按钮，暂停/未播放时，显示邀请卡按钮。</span>

# 付费直播修改为加密方式进入直播，已购用户需要输入密码吗？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/if-a-paid-live-stream-is-changed-to-require-an-encryption-method-to-enter-do-users-who-have-already-purchased-need-to-enter-a-password)</div><span class="author-p-144115212610417001">需要，直播间的售卖发生变更，已购买这个直播间的用户也是需要输入密码进入直播间。</span>

# 直播结束之后可以替换回看的视频吗

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/can-the-replay-video-be-replaced-after-the-live-stream-ends)</div><span style="font-family:'Microsoft YaHei', '微软雅黑';white-space:pre-wrap;background-color:rgb(255,255,255);font-size:14px;">可以，视频直播结束之后可以将直播回放内容进行后台剪辑保存，然后将剪辑好的视频设为新的回看。</span>

# 直播时间超出直播时长怎么办？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/what-should-i-do-if-the-live-streaming-time-exceeds-the-scheduled-duration)</div><span style="font-size:14px;"><span style="margin:0px;padding:0px;font-family:'Microsoft YaHei', '微软雅黑';white-space:pre-wrap;">情况一：当您直播的时间超过了您所设置的直播时长，不用担心，保障网络不断流就可以继续直播。  
</span><span style="margin:0px;padding:0px;font-family:'Microsoft YaHei', '微软雅黑';white-space:pre-wrap;color:rgb(255,0,0);">注意：视频直播如果讲师讲课时间已经超过了当前结束直播的时间，为了保证讲师还能够顺利进行，建议在直播时间结束前适当延长直播时间，保障直播顺利进行  
</span><span style="margin:0px;padding:0px;font-family:'Microsoft YaHei', '微软雅黑';white-space:pre-wrap;"></span></span>

<span style="font-size:14px;"><span style="margin:0px;padding:0px;font-family:'Microsoft YaHei', '微软雅黑';white-space:pre-wrap;"><span style="font-family:'Microsoft YaHei', '微软雅黑';font-size:14px;white-space:pre-wrap;">情况二：</span>当您直播的时间小于您所设置的直播时长，可到【直播-直播管理-直播列表-更多-结束直播】手动结束本场直播。</span></span>

<span style="font-size:14px;"><span style="margin:0px;padding:0px;font-family:'Microsoft YaHei', '微软雅黑';white-space:pre-wrap;">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/28943200_1699252136.png ".png")</span></span>

# 用户在C端直播间如何观看直播的回放？

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/how-can-users-watch-the-live-replay-in-the-c-end-live-streaming-room)</div><span class="author-p-144115212610417001 background-color:initial font-family:Microsoft YaHei">直播结束5分钟后，用户可以直接在原直播链接观看直播回放。</span>

# 内容管理

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/content-management)</div>**<span style="font-family:'宋体';font-size:17px;"><span style="font-family:Cambria;">一、</span><span style="font-family:'微软雅黑', sans-serif;">功能介绍</span></span>**

<span style="font-size:14px;"><span style="color:rgb(38,38,38);font-family:'微软雅黑', sans-serif;">直播结束后，对于已开放回看以及想分享语音直播内容的商家，我们针对视频直播提供了回放</span><span style="font-family:'微软雅黑', sans-serif, serif;">+</span><span style="font-family:'微软雅黑', sans-serif;">剪辑</span><span style="font-family:'微软雅黑', sans-serif, serif;">+</span><span style="font-family:'微软雅黑', sans-serif;">下载的功能，针对语音直播提供了语音导出的功能，方便商家对于自己的直播做二次管理以及再利用的拓展；</span></span>

**<span style="font-family:'宋体';font-size:17px;"><span style="font-family:Cambria;">二、</span><span style="font-family:'微软雅黑', sans-serif;">使用目的</span></span>**

<span style="font-size:14px;font-family:'宋体';">对于视频直播商家而言，开启回放后学员可反复播放，提升学习效果；回放剪辑也帮助商家去除直播内不相干的画面；同时商家也可以下载回放，进行二次利用；</span>

<span style="font-family:'宋体';font-size:14px;">对于语音直播商家而言，导出音频后，可重新制成新的音频课程，方便商家二次利用或者再宣传；</span>

**<span style="font-family:'宋体';font-size:17px;"><span style="font-family:Cambria;">三、</span><span style="font-family:'微软雅黑', sans-serif;">操作路径</span></span>**

<span style="color:rgb(38,38,38);font-size:14px;font-family:'宋体';">视频直播：</span><span style="color:rgb(38,38,38);font-family:'宋体';font-size:14px;text-indent:2em;">商家后台→直播→详情→回放设置→直播剪切或者下载</span>

<span style="color:rgb(38,38,38);font-size:14px;font-family:'宋体';">语音直播：</span><span style="color:rgb(38,38,38);font-family:'宋体';font-size:14px;text-indent:2em;">商家端：商家后台→直播→详情→导出音频</span>

**<span style="font-family:'宋体';font-size:17px;">四、使用教程</span>**

<span style="font-size:14px;"><span style="font-family:Cambria, serif;">1.</span><span style="font-family:Cambria;">视频直播</span></span>

<span style="font-size:14px;font-family:'宋体';"><span style="color:rgb(38,38,38);font-family:'微软雅黑', sans-serif;">进入「直播详情」，打开「直播回放」，关闭后</span><span style="font-family:'微软雅黑';">直播课</span><span style="color:rgb(38,38,38);font-family:'微软雅黑', sans-serif;">程页将不展示直播回放视频</span></span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/64560600_1699259526.png ".png")

<span style="font-size:14px;font-family:'宋体';">  
</span>

<span style="font-size:14px;font-family:'宋体';">在原视频转码完成后，可以在操作处对原视频进行剪切</span>

![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/42875900_1699259643.png ".png")

**<span style="font-size:14px;"><span style="font-family:'微软雅黑';">剪切方式</span><span style="font-family:'微软雅黑', serif;">1</span><span style="font-family:'微软雅黑';">：</span></span>**<span style="font-size:14px;"><span style="font-family:'微软雅黑';">点击“获取”获取正在播放视频的时间点，选择完开始时间和结束时间后，可以删除片段</span></span>

**<span style="font-size:14px;"><span style="font-family:'微软雅黑';">剪切方式</span><span style="font-family:'微软雅黑', serif;">2</span><span style="font-family:'微软雅黑';">：</span></span>**<span style="font-size:14px;"><span style="font-family:'微软雅黑';">手动输入开始、结束时间点，输入后点击删除片段即可删除</span></span>

<span style="font-size:14px;font-family:'宋体';">视频片段剪切均允许删除多个片段，点击“保存”后即可保存剪切视频</span>

**<span style="font-size:14px;"><span style="font-family:'微软雅黑';">预览：点击“预览“可以对剪切后视频</span><span style="font-family:'微软雅黑', serif;">/</span><span style="font-family:'宋体';"><span style="font-family:'微软雅黑';">原视频进行预</span><span style="color:rgb(73,73,73);font-family:'-apple-system', BlinkMacSystemFo;">览</span></span></span>**

<span style="font-size:14px;"><span style="font-family:'宋体';"><span style="color:rgb(73,73,73);font-family:'-apple-system', BlinkMacSystemFo;">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/99071500_1699259666.png ".png")</span></span></span>

<span style="font-size:14px;"><span style="font-family:'微软雅黑';">  
</span></span>

<span style="font-size:14px;"><span style="font-family:'微软雅黑';">点击“下载”可以下载</span><span style="font-family:'微软雅黑', serif;">m3u8</span><span style="font-family:'微软雅黑';">格式的直播视频</span></span>

<span style="font-size:14px;"><span style="font-family:'微软雅黑';">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/65808800_1699259753.png ".png")</span></span>

<span style="font-size:14px;"><span style="font-family:'微软雅黑', serif;">  
</span></span>

<span style="font-size:14px;"><span style="font-family:'微软雅黑', serif;">2.</span><span style="font-family:'微软雅黑';">语音直播</span></span>

<span style="font-size:14px;font-family:'宋体';">进入语音直播的「语音详情」，点击右上角更多「导出音频」，即可完成音频导出</span><span style="font-size:14px;"> </span><span style="font-size:14px;font-family:'宋体';"></span>

<span style="font-size:14px;font-family:'宋体';">![image.png](https://wechatapppro-1252524126.file.myqcloud.com/help_document/image/ueditor/60892600_1699259753.png ".png")</span>

# 直播用户管理数据说明

<div data-elink-language-switch="1" id="bkmrk-english" style="border:1px solid #d6d9de;border-radius:6px;padding:10px 12px;margin:0 0 18px 0;background:#f8fafc;font-size:14px;">[English](/books/live-broadcast/page/data-description-of-live-commerce-user-management)</div>**1.【直播详情-用户运营-用户管理】当中的“<span style="color:rgb(192,0,0);">累计获得积分</span>”包含了哪些积分？**

![image/png](https://wechatapppro-1252524126.file.myqcloud.com/help_center_ooo/image/help_center_ooo/ru7345m49ow3i9.png "image.png")

**数据澄清：**该数据指，本直播间内用户累计获得的积分总和，包含<span style="background-color:rgb(253,234,218);">抽奖获得的积分奖品</span>、<span style="background-color:rgb(253,234,218);">任务获得的积分奖励</span>、<span style="background-color:rgb(253,234,218);">领取的积分红包</span>和<span style="background-color:rgb(253,234,218);">参与分享有礼获得的积分奖励。</span>

<span style="font-weight:bolder;">注意：</span>该数据——直播累计获得积分自2024年8月9日 00:00开始统计，在此之前用户在直播间获得的积分将不会被统计在内。

附：以下圈出会被统计到的积分发放功能

<span style="background-color:rgb(253,234,218);">![image/png](https://wechatapppro-1252524126.file.myqcloud.com/help_center_ooo/image/help_center_ooo/no6qn1m49plea1.png "image.png")</span>

<span style="background-color:rgb(253,234,218);">![image/png](https://wechatapppro-1252524126.file.myqcloud.com/help_center_ooo/image/help_center_ooo/sx2pq9m49pm4e2.png "image.png")</span>